Creative strategist · Bengaluru
I find the tension.I make the hook.Then I get it made.
Meta ads and social content, from first insight to the next iteration.
15K+ account-period leads across the same Meta reporting window.
The flagship case
Paid social built as a learning system.
At CodeYoung, every creative moved through the same loop: audience tension, hook, script, production, performance read, next variation.
CodeYoung
More than output. A repeatable way to make better ads.
English and Tamil concepts across coding and math, presenter-led stories, regional insights, shoot direction, on-camera work, and performance review.
Enter the case studyCreative library
Different tensions.
Different ways in.
English and Tamil ideas across presenter-led, regional, narrative, and UGC-style formats.
Range, with a reason
The same eye, across different problems.
Mill Story
Helping shape a food brand across identity, app UI, product development, packaging research, sourcing, and artwork.
Open project ↗
NAC Jewellers
Concepts built into a complete visual world, from the sand campaign and shoot direction to social and the Mom & Mini event.
Open project ↗
Built from scratch with AI
The Meta dashboard I needed did not exist. I built it.
It groups hundreds of creatives by concept, language, hook, and format, then connects spend and attention signals to the next decision.
A route through the work
I started with aircraft. I stayed for ideas that could take off.
That technical training still shows up in how I work: understand the system, notice what others miss, and make every part earn its place.
Today I work across creative strategy, production, social content, brand building, and AI-enabled workflows in English and Tamil.
Outside the brief
I usually have a camera, a sketchbook, or a new skill in progress.
Aircraft maintenance trained me to look closely. Sketching lets me test an idea before production makes it expensive. Pottery and surfing are how I practise patience without a keyboard.
